Any clue how much you would be spending this Halloween season. As per the reports of the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, the total Halloween spending has reached all time high touching $8.4 billion. Can you believe that?
What the National Retail Federation Report Says
As per the survey report, 67 percent of the consumers are willing to spend on costumes alone, 94 percent of the consumers are willing to spend on candy, 7o percent of them on decorations and a mere 35 percent will spend on greeting cards. The amount they are planning to shell out is given below.
- Dress to Kill – This Halloween season Americans want to dress to impress. Some of the Halloween outfits are more expensive than others. As per the survey, the total amount that will be spent on costumes would be $3.1 billion.
- Halloween Candy – According to the Bureau of Labor Statistics, the price of candy and chewing gum has been rising since 1998. This year it’s going to be expensive but people will spend $2.5 billion.
- Halloween Costumes – According to the latest report from the Indix Data Marketplace, women will have to pay an exorbitant sum for non-sexy Halloween costumes. Indix Data market place studies the data of online merchandise. According to them, 31.7 percent of the women’s costumes are labeled “sexy while 68.3 percent of them are not. However, the costumes labelled “sexy” on an average will cost $30.56 while those not labelled sexy will cost $59.28.
- Pokemon – The report also revealed that Pokémon is the highlight of this Halloween. Pokémon costumes are mostly “Pikachu” related. It also has been reported that Trump costumes are outselling Clinton costumes.
With Halloween, just a week away, Americans are more than willing to spend on candy and their costumes. This shows that Halloween isn’t getting cheap any longer.